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"Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments." - back cover.
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Previews available in: English
Subjects
Sports, Marketing, Aspect économique, Sport, Idrott, MarknadsföringShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Fundamentals of Sport Marketing
2013, Fitness Information Technology, Incorporated
in English
193541240X 9781935412403
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2
Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library) (Sport Management Library)
July 23, 2007, Fitness Information Technology
Hardcover
in English
- 3 edition
1885693788 9781885693785
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Book Details
First Sentence
"Welcome to one of the largest industries in the United States and perhaps the world."
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