An edition of Creative strategy in advertising
(2011)
Creative strategy in advertising
10th ed.
by A. Jerome Jewler
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"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
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Previews available in: English
| Edition | Availability |
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Creative strategy in advertising
2011, Wadsworth/Cengage Learning
in English
- 10th ed.
1424069076 9781424069071
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Book Details
Table of Contents
Creativity: unexpected but relevant selling messages
Branding: identity and image strategy
Diversity: targeting an ever-changing marketplace
Uncovering insights: the basis for effective creative work
Strategy: a road map for the creative team
Ideas: the currency of the 21st century
Words on paper: connecting to consumers' hearts and minds
Layouts: designing to communicate
Radio: can you see what I'm saying?
Television: the power of sight, sound and motion
Direct marketing: the convenience of shopping at home
Integrated marketing communications: building strong relationships between
The law and creativity: making sure great idea is a good idea
Client pitches: how to sell your ideas.
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