In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research communities and the position we give them within a company. If you run them well, communities allow you to make use of the consulting power of consumers: they will help you to make more consumer-relevant decisions. Moreover, the name embodies that companies need to see and treat their consumer community as a board of advisors to rely on every single day. It's more than just another market research tool. A Consumer Consulting Board gives you the strategic capability to (re)shape your business together with consumers.