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Human instincts have long been ignored by traditional economics, but they are crucial factors in major economic decisions, and hence important for our futures. This book is about those human instincts and how the study of them has begun to change fundamentally the science of economics and our own behaviour in today's world.
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Basic instincts: human nature and the new economics
2008, Marshall Cavendish Business
in English
0462099202 9780462099200
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Includes bibliographical references and index.
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