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Previews available in: English
Subjects
Small collegesPlaces
United StatesEdition | Availability |
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Advancing small colleges: strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management
2001, CASE Books
in English
0899643558 9780899643557
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Book Details
Table of Contents
Foreword / Allen P. Splete
Study overview / Wesley K. Willmer
Leading and managing the process / Wesley K. Willmer
The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger
Advancement roles of small-college presidents / Daniel A. Felicetti
Raising funds for small colleges and universities / Dana L. Miller
Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass
The successful small alumni relations office / Richard E. Bee
Effective enrollment management in the new century / Marjorie R. Johnson
Survey trends: what they say about advancement today.
Edition Notes
"Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).
Incluye referencias bibliográficas (p. 237-245) y apéndices.
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