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Introduces basic business concepts and explains what makes an enterprise successful by telling the history of the Kellogg Company and the story of its founder.
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Previews available in: English
Subjects
Soft drink industry, Inc Apple Computer, Ford Motor Company, Coca-Cola Company, Juvenile literature, McDonald's Corporation, Computers, Industrialists, Aircraft industry, Boeing Company, Kellogg Company, Biography, Fast food restaurants, Computer industry, Automobile industry and trade, Food industry and trade, Cereal products industry, History, Boeing aircraft company, AirplanesPeople
W. K. Kellogg (1860-1951)Places
Battle Creek, Michigan, United StatesEdition | Availability |
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Book Details
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
Source records
Internet Archive item recordMarygrove College MARC record
Library of Congress MARC record
amazon.com record
Work Description
An introduction to basic business concepts, using the Coca-Cola Company as a case study.
Community Reviews (0)
Feedback?January 27, 2022 | Edited by ImportBot | import existing book |
February 28, 2020 | Edited by MARC Bot | remove fake subjects |
November 13, 2019 | Edited by ImportBot | import existing book |
July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
December 10, 2009 | Created by WorkBot | add works page |