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1
Video rhetorics: televised advertising in American politics
1997, University of Illinois Press
in English
0252066480 9780252066481
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Book Details
Table of Contents
Political spots as paradigms of American politics
How political advertising uses popular genres
How popular genres become public styles of political aesthetics for American politics
How musics and moving images deliver arguments in political advertisements on television
How musics in electoral spots on television communicate feelings of political leadership
How genres and musics orchestrate campaign spots
How myths and musics in campaign spots orchestrate elections and politics in America.
Edition Notes
Includes bibliographical references and index.
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