An edition of Today's public relations: an introduction
(2005)
Today's public relations
an introduction
by Robert L. Heath, Robert Lawrence Heath, and W. Timothy Coombs
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Previews available in: English
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Today's public relations: an introduction
2006, SAGE Publications
in English
1412926351 9781412926355
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Today's Public Relations: An Introduction
October 19, 2005, Sage Publications, Inc
Paperback
in English
1412926351 9781412926355
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Book Details
Table of Contents
Strategic relationship building : an ethical organization communicating effectively
History of public relationships
Managing mutually beneficial relationships
The value of research
Elements of planning
Taking action : strategic messaging
Evaluation of public relations efforts
Public relations theory in practice
Ethical and legal restraints on public relations practice
Monitoring and managing issues
Selecting media, technologies, and communication tools
Publicity, promotion, and writing
Collaborative decision making
Building a career
The future of public relations : globalism and cyberspace.
Edition Notes
Includes bibliographical references and index.
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| December 14, 2019 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL2631536W |
| April 29, 2010 | Edited by WorkBot | merge works |
| February 5, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |