An edition of Self-Publishing Boot Camp Guide for Authors
(2013)
Self-Publishing Boot Camp Guide for Authors
Step-by-step to Publishing, Promoting, and Selling Your Print and Ebooks
by Carla King
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This book shows you how to choose the right tools and services to create your book in print and all the important ebook formats for distribution in bookstores and online booksellers. The product and service comparisons, insights, tips, and checklists help you make decisions every step of the way. The method is simple: When the tasks are checked off.
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Self-Publishing Boot Camp Guide for Authors: Step-by-step to Publishing, Promoting, and Selling Your Print and Ebooks
2013, BookBaby
in English
0964644568 9780964644564
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Table of Contents
Front Cover; Title Page; Introduction; Contents; Your Publishing Options; 1. Ebooks; Text-heavy ebooks; Smashwords; Amazon KDP; Booktango; BookBrewer and FeedBrewer; PubIt; Pressbooks; Scrivener; Image-heavy ebooks; BookBaby; Vook; Others; Multimedia ebooks; Aerbook Maker; Others; Hiring it out; 2. POD Books; CreateSpace; Lightning Source; Vanity and subsidy presses; 3. Full-Color Print Books; CreateSpace; Lightning Source; Blurb; BookBaby; Offset Print Vendors; 4. Publishing Partners; Co-publishers; Distributors; Book packagers; Printing companies; Small presses; Literary agents.
Clarify Your Mission and Goals1. Create Your Mission Statement; 2. Form a set of goals for your book; 3. Compose your elevator speech; Build Your Publishing Business; 1. Choose a publisher name; 2. Get a DBA (Doing Business As); 3. Design a company logo; 4. Outline a budget; 5. Develop a business plan; 6. Sell and distribute your books; Selling options; Pricing your book; Setting expectations; Develop Your Brand; 1. Understanding branding; 2. Collect elements of your brand; 3. Create your author bios; 4. Get a set of good author photos; Market and Promote; 1. Build your mailing list.
2. Create an online and offline marketing strategy3. Consider hiring out publicity; 4. Build your online press kit; 5. Write a press release and send it to the media; 6. Join writers' and publishers' organizations; 7. Explore trade organizations; 8. Make your book discoverable; 9. Use Amazon's Promotional Tools; Set Up Your Website & Weblog; 1. Buy your domain names; 2. Set up your website; 3. Set up your blog; Set Up Your Social Media Presence; 1. Set up your Twitter account; 2. Set up your Facebook account; 3. Set up your LinkedIn Account; 4. Incorporate a visual social media tool.
5. Join document sharing and reader communities7. Write articles and stories for publicity; 8. Always remember the social media rule of thirds; 9. Streamline your social media activities; 10. Provide widgets to encourage sharing; Edit and Proofread; 1. Consider hiring a book coach; 2. Join a writing group; 3. Calculate time to completion; 4. Get professional editing and proofreading; 5. Print proofs using a POD printing service; Design; 1. Research books in your genre; 2. Choose a standard book size; 3. Choose interior typography, fonts, and dingbats; 4. Choose paper stock.
5. Calculate spine width6. Create a detailed book specification; 7. Gather the elements of your book cover; 8. Choose a book design service; The importance of styles; Using a word processing program for design; Using an author services company's design services; Hire a professional designer; 9. Create print-ready files; Get Your Book Into the System; 1. Buy ISBNs, a SAN, and bar codes from Bowker; 2. Add your title to the Books In Print database; 3. Submit your book to the Copyright Office; 4. Obtain a Library of Congress CIP record; 5. The last important step: metadata.
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