An edition of Marketing Japanese style
(1995)
Marketing Japanese style
by Paul A. Herbig
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Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
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Previews available in: English
Subjects
Marketing, Export marketing, Advertising, Marketing, management, Japan, economic conditionsPlaces
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Edition Notes
Includes bibliographical references (p. [275]-290 and index.
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| July 18, 2024 | Edited by MARC Bot | import existing book |
| September 15, 2021 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| February 9, 2011 | Edited by EdwardBot | add lending subjects |
| December 10, 2009 | Created by WorkBot | add works page |