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Previews available in: English
Subjects
Marketing, Decision making, Mathematical modelsShowing 1 featured edition. View all 1 editions?
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Marketing decision making: a model-building approach
1983, Harper & Row
in English
0060440767 9780060440763
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Edition Notes
Bibliography: p. 809-858.
Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
Includes indexes.
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