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Previews available in: English
Edition | Availability |
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Marketing management and strategy: marketing engineering applications
1999, Addison-Wesley
in English
0321046412 9780321046413
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Edition Notes
Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.
Includes selections from the authors' Marketing engineering.
CD-ROM labelled "Version MM1.1" attached to inside front cover.
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