An edition of Marketing mix analysis with Lotus 1-2-3 (1986)

Marketing mix analysis with Lotus 1-2-3

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Marketing mix analysis with Lotus 1-2-3
Gary L. Lilien
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Last edited by WorkBot
February 6, 2010 | History
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An edition of Marketing mix analysis with Lotus 1-2-3 (1986)

Marketing mix analysis with Lotus 1-2-3

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

The concept of modeling market response is introduced and supported by a set of Lotus 1-2-3 spreadsheets that provide marketing decision makers with rapid sensitivity analysis and instant graphics.

Publish Date
Publisher
The Scientific Press
Language
English
Pages
206

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Subjects
Marketing

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Edition Availability
Cover of: Marketing mix analysis with Lotus 1-2-3
Marketing mix analysis with Lotus 1-2-3
1986, The Scientific Press
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes indexes.

Bibliography: p. 197-199.

Computer disk is not available.

Published in
Palo Alto, CA
Other Titles
Market analysis with Lotus 1-2-3., Marketing mix analysis.

The Physical Object

Pagination
xiii, 206 p. :
Number of pages
206

ID Numbers

Open Library
OL18067178M
ISBN 10
0894260693
Goodreads
6797628

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February 6, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page