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The concept of modeling market response is introduced and supported by a set of Lotus 1-2-3 spreadsheets that provide marketing decision makers with rapid sensitivity analysis and instant graphics.
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Subjects
MarketingEdition | Availability |
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1
Marketing mix analysis with Lotus 1-2-3
1986, The Scientific Press
in English
0894260693 9780894260698
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Book Details
Edition Notes
Includes indexes.
Bibliography: p. 197-199.
Computer disk is not available.
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Feedback?February 6, 2010 | Edited by WorkBot | add more information to works |
December 10, 2009 | Created by WorkBot | add works page |