State of the art marketing research
by Albert Breneman Blankenship
- 1 Want to read
This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. The book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs.
Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process.
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Previews available in: English
Subjects
Marketing research, Marketing, Recherche, MarktonderzoekShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
State of the art marketing research
1998, NTC Business Books
in English
- 2nd ed.
0844234435 9780844234434
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2
State-of-the-art marketing research
1993, American Marketing Association, NTC Business Books
in English
0844234575 9780844234571
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Book Details
Edition Notes
Includes bibliographical references and index.
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| January 25, 2012 | Edited by EdwardBot | add books to in library lending |
| October 14, 2011 | Edited by EdwardBot | remove duplicate authors |
| December 10, 2009 | Created by WorkBot | add works page |