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"Saving Big Blue is the saga of how Lou Gerstner rolled up his sleeves, dug in, and resurrected IBM from an all-but-certain death into a textbook example of corporate turnaround wizardry. How Gerstner, by infusing a sense of urgency into a company that had begun to equate aggressiveness with dishonor, led Big Blue from an $8 billion loss in 1993 to a $3 billion profit in 1994. Saving Big Blue reveals the hidden secrets of the world's biggest computer maker.
Its chapters present numerous leadership secrets and success maxims, then look inside each to reveal management insights that can be applied to situations of any size or type."--BOOK JACKET.
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Previews available in: English
Subjects
Business, Management, Nonfiction, Computer industry, International Business Machines CorporationPeople
Louis V. GerstnerPlaces
United StatesShowing 3 featured editions. View all 3 editions?
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Saving Big Blue: leadership lessons and turnaround tactics of IBM's Lou Gerstner
1999, McGraw Hill
Hardcover
in English
0071342117 9780071342117
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Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner
July 20, 1999, McGraw-Hill Companies
in English
0071342117 9780071342117
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Work Description
There's been a lot of speculation on when I will deliver a vision. The last thing IBM needs right now is a vision. What it needs right now are tough-minded, market-driven, highly effective strategies.
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
November 5, 2016 | Edited by Darby | Edited without comment. |
June 22, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
October 25, 2009 | Created by WorkBot | add works page |