An edition of Building Brand Authenticity (2009)

Building Brand Authenticity

7 Habits of Iconic Brands

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Building Brand Authenticity
M. Beverland, M. Beverland
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Last edited by ImportBot
February 25, 2022 | History
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An edition of Building Brand Authenticity (2009)

Building Brand Authenticity

7 Habits of Iconic Brands

by

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Publish Date
Publisher
Palgrave Macmillan
Language
English

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Subjects

Brand name products, Marketing
Edition Availability
Cover of: Building Brand Authenticity
Building Brand Authenticity: 7 Habits of Iconic Brands
2009, Palgrave Macmillan
in English

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Book Details

Classifications

Library of Congress
HF5410-5417.5

The Physical Object

Pagination
xiv, 219

Edition Identifiers

Open Library
OL37104106M
ISBN 13
9780230250802

Work Identifiers

Work ID
OL27326958W

Source records

Better World Books record

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February 25, 2022 Created by ImportBot import new book