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Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research.
This shift, argue the authors, is necessitated by the emergence of the "diffused audience". Audience experience can no longer be simply classified as simple or mass, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life.
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Previews available in: English
Subjects
Audiences, Cultural studies, Media Studies, Social research & statistics, Sociological Theory, Communication (Specific Aspects), Language Arts & Disciplines, Sociology, Social Science, Communication, Language Arts & Disciplines / Communication, Sociology - General, Kultursoziologie, Publikumsforschung, Medienwirkungsforschung, Massenmedien, Soziologische Theorie, Massamedia, Publieksonderzoek, Offentlichkeit, Performing arts, Performance, Social sciencesEdition | Availability |
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1
Audiences: A Sociological Theory of Performance and Imagination
2012, SAGE Publications, Limited
in English
1446264556 9781446264553
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2
Audiences: A Sociological Theory of Performance and Imagination
June 18, 1998, Sage Publications Ltd
Paperback
in English
0803989628 9780803989627
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3
Audiences: a Sociological Theory of Performance and Imagination
1998, SAGE Publications, Incorporated
in English
1283879751 9781283879750
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4
Audiences: A Sociological Theory of Performance and Imagination
June 18, 1998, Sage Publications Ltd
Hardcover
in English
080398961X 9780803989610
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5
Audiences: a sociological theory of performance and imagination
1998, Sage
in English
080398961X 9780803989610
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