An edition of Believe me
(2009)
Believe me
why your vision, brand, and leadership need a bigger story
by Michael Margolis
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"Believe Me introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: people don't really buy your product, solution, or idea, they buy the stories that are attached to it. If you're a change-maker or innovator, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. Each axiom is supported by examples and inspired quotes from recognized luminaries."--
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Previews available in: English
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Believe me: why your vision, brand, and leadership need a bigger story
2009, Get Storied Press
in English
0984260803 9780984260805
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Book Details
Table of Contents
Introduction
How ideas become reality: Meaning; Perception; Relationship; Memory; Choices
Engaging the status quo: Disbelief; Culture; Leadership; Convergence; Epic
Finding Relevance: Change; Identity; Freedom; Evolution; Prophesy
Epilogue
15 storytelling axioms revisited
Putting ideas into practice
7 bonus quotes
Bibliography
About the author
Are you ready to create a bigger story?
Special bonuses
Edition Notes
Classifications
The Physical Object
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| March 17, 2022 | Created by ImportBot | import new book |