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Previews available in: English
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Managerial economicsEdition | Availability |
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1
Economics for business
2012, McGraw-Hill Higher Education
in English
- 4th ed.
0077139453 9780077139452
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Book Details
Table of Contents
SECTION 1. Introduction. Economics for business
SECTION 2. Understanding markets. Consumers in the market place
Firms in the market place
Markets in action
SECTION 3. Competition and profitability. Market structure and firm performance
Strategic rivalry
Growth strategies
Governing business
SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy
Measuring macroeconomic variables and policy issues
Expenditure and fiscal policy
Money, banking and interest
Inflation, output and economic policy
Supply-side policies and economic growth
SECTION 5. Global economics. Exchange rates and the balance of payments
Globalization
Glossary.
Edition Notes
Includes bibliographical references and index.
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