In the late 1980s, the customer service department of a major electronics manufacturing and marketing organisation was looking for ways to improve communications, both among internal customer service engineers (CSEs) and with its customers.
An edition of Information Systems Strategic Management
(2001)
Information Systems Strategic Management
An Integrated Approach (Routledge Information Systems Textbooks)
by Steve Clarke
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This comprehensive guide to the strategic management of information systems within business and public sector organizations integrates the two, often disparate, domains of strategic management and information systems. Focusing on managing information systems within a broader organizational context, it covers key issues such as: corporate strategy information systems strategy from both practical and theoretical perspectives contemporary information systems strategic issues the technical versus social debate in information systems strategy ways forward for the application of strategic thinking.With strong pedagogical features and lecturer aids, this useful guide will be a valuable resource for undergraduates in the fields of business, management and information systems.
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Business, Management, Nonfiction, Strategic Planning, Case studies, Strategic planning, E tudes de Cas, Management information systems, Planification strate gique, Syste mes d'information de gestion, BUSINESS & ECONOMICS, Managementinformationssystem, Strategische Planung, Ledningsinformationssystem, Strategisk planering, Systèmes d'information de gestion, Études de cas, Planification stratégique, Cas, Études deBook Details
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"In the late 1980s, the customer service department of a major electronics manufacturing and marketing organisation was looking for ways to improve communications, both among internal customer service engineers (CSEs) and with its customers."
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