An edition of Introduction to Marketing I 2e (MKTG 1010)
(2021)
Introduction to Marketing I 2e (MKTG 1010)
2nd EDITION
by NSCC Faculty and Lumen Learning
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Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. <br />See also <em><a href="https://pressbooks.nscc.ca/nsccprinciplesofmarketingpartwo2e/"> Introduction to Marketing II 2e (MKTG 2005) </a></em>.<br />Supplementary teaching resources available.
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Introduction to Marketing I 2e (MKTG 1010)
2021, NSCC Libraries Pressbooks
Ebook
in English
- 2nd EDITION
1990641172 9781990641176
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| May 25, 2022 | Created by ImportBot | import new book |