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Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.
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Edition | Availability |
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Consuming Crisis: Commodifying Care and COVID-19
2022, SAGE Publications, Limited
in English
1529793971 9781529793970
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Consuming Crisis: Commodifying Care and COVID-19
2022, SAGE Publications, Limited
in English
1529793963 9781529793963
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Feedback?February 17, 2024 | Edited by laurenbr1 | description, cover, preview |
June 18, 2022 | Created by ImportBot | import new book |