Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

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Last edited by bitnapper
January 2, 2024 | History

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015

  • 1 Want to read

Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha.

Publish Date
Language
English
Pages
208

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Previews available in: English

Edition Availability
Cover of: Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
December 18, 2006, McGraw-Hill Education (Asia), McGraw-Hill
Hardcover in English
Cover of: Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
December 18, 2006, McGraw-Hill Education (Asia)
Hardcover in English - First Edition edition

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Book Details


The Physical Object

Format
Hardcover
Number of pages
208

ID Numbers

Open Library
OL7298108M
Internet Archive
thinkaseanrethin0000kotl
ISBN 10
0071254056
ISBN 13
9780071254052
OCLC/WorldCat
78886339
Library Thing
5058420
Goodreads
742150

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History

Download catalog record: RDF / JSON
January 2, 2024 Edited by bitnapper merge authors
January 2, 2024 Edited by Marla Cleaned conflated authors; added description
March 9, 2023 Edited by ImportBot import existing book
August 2, 2020 Edited by ImportBot import existing book
October 25, 2009 Created by WorkBot add works page