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Subjects
Consumer behavior, Attitudes, Marketing research, ConsumersEdition | Availability |
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Marktreaktionen von Konsumenten: ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente
1993, Duncker & Humblot
in German
3428076494 9783428076499
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Book Details
Edition Notes
Includes bibliographical references (p. [290]-304).
Habilitationsschrift--Universität Hannover, 1988.
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