An edition of Marketing des nouveaux produits (2005)

Marketing des nouveaux produits

de la création au lancement

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Cover of: Marketing des nouveaux produits by Emmanuelle Le Nagard
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Last edited by ImportBot
August 6, 2022 | History
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An edition of Marketing des nouveaux produits (2005)

Marketing des nouveaux produits

de la création au lancement

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Dunod
Language
French
Pages
337

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Previews available in: French

Subjects
Marketing, Textbooks, Management, Market surveys, Circuits de distribution, Distribution (économie politique), Manuels d'enseignement supérieur, Gestion, Études de marché, Produits nouveaux, Commercialisation, Comportement du consommateur, Gestion des produits, Produit nouveau, Manuel

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Edition Availability
Cover of: Marketing des nouveaux produits
Marketing des nouveaux produits: de la création au lancement
2005, Dunod
in French
Libraries near you: WorldCat

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Book Details

Table of Contents

Les enjeux du marketing des nouveaux produits
Les dilemmes de l'innovation en marketing
Les consommateurs face aux produits innovants
Le processus d'innovation
De l'idée au concept
L'élaboration d'une nouvelle offre
Prévisions des ventes et marchés-tests
Le lancement
L'innovation en univers business-to-business et dans les services
Les nouveaux produits à l'international
Les stratégies concurrentielles de l'innovation.

Edition Notes

Published in
Paris
Series
Gestion Sup. Marketing, communication

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .13 L563m 2005

The Physical Object

Pagination
xvii, 337 pages
Number of pages
337

ID Numbers

Open Library
OL39217329M
Internet Archive
marketingdesnouv0000lena
ISBN 10
2100081217
ISBN 13
9782100081219
OCLC/WorldCat
77035236

Source records

Internet Archive item record
Promise Item

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