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"Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.
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Previews available in: English
Edition | Availability |
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1
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
July 27, 2004, McGraw-Hill
in English
0071441220 9780071441223
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2
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
July 27, 2004, McGraw-Hill
Paperback
in English
- 1 edition
0071441220 9780071441223
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3
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All
January 21, 2003, McGraw-Hill
in English
0071403167 9780071403160
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4
And Now a Few Words from Me: Advertising's Leading Critic Lays down the Law, Once and for All
2003, McGraw-Hill Professional Publishing
in English
0071426205 9780071426206
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5
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All
January 21, 2003, McGraw-Hill
Hardcover
in English
- 1 edition
0071403167 9780071403160
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Book Details
First Sentence
"So, you know, I was reading Swann' Way, by Marcel Proust... just reading a little Proust one day...and while reading Proust, I happened upon a line that intrigued me."
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