An edition of The soccer mom myth
(2008)
The Soccer Mom Myth
by Michele Miller and Holly Buchanan
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"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover
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Previews available in: English
Subjects
Women consumers, Marketing, Women, Consommatrices, FemmesShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
The Soccer Mom Myth
March 10, 2008, Wizard Academy Press
Hardcover
in English
1932226567 9781932226560
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| October 8, 2022 | Created by ImportBot | import existing book |