"Frank Bettger's momentous decision to undergo a complete personal transformation by putting enthusiasm into everything he did helped him achieve legendary status as an insurance salesman. His first book, published in 1947, 'How I Raised Myself from Failure to Success' is still a best-seller today and has stood the test of time. Here, Karen McCreadie's interpretation of 'How I Raised Myself from Failure to Success' illustrates the timeless nature of Bettger's insights by bringing them to life through 52 modern case studies. This brilliant interpretation of 'How I Raised Myself from Failure to Success' is an entertaining accompaniment to one of the most famous books on selling ever written."--Resource description page.