An edition of Communicating with the ethnic consumer
(2007)
Communicating with the ethnic consumer
theoretical and practical perspectives
by Barbara Mueller
Share
×Close
This work doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Places
United States| Edition | Availability |
|---|---|
1
Communicating with the ethnic consumer: theoretical and practical perspectives
2007, Peter Lang
in English
082048119X 9780820481197
|
aaaa
|
Book Details
Table of Contents
The growth of multicultural markets
The multicultural consumer and the marketing mix
The influence of culture on marketing and advertising to multicultural consumers
Reaching Hispanic consumers
Reaching African American consumers
Reaching Asian American consumers
Advertising agencies and multicultural consumers
Ethics and social responsibility : selling to the multicultural consumer
Epilogue.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
| February 7, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |