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Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz.
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
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Edition Notes
Videocassette release of the 1984 production.
Segment from the television program: A walk through the 20th century with Bill Moyers ; episode 16.
Dates vary: on cassette, c1984; publicity material, c1988.
"John D. and Catherine T. MacArthur Foundation Library Video Classics Project"
Editor, Christopher Dalrymple.
Host, Bill Moyers.
VHS.
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