An edition of Social marketing in the 21st century
(2006)
Social marketing in the 21st century
by Alan R. Andreasen
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Previews available in: English
Subjects
Social marketing, Marketing, social aspects| Edition | Availability |
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Book Details
Table of Contents
Social change, social problems and 21st century social marketing
Creating and framing the agenda
The structure of social problems
The role of social marketing
Setting priorities with social marketing
Beyond downstream interventions : influencing communities
Structural change : influencing competitors, law makers and regulators
Structural change : recruiting business allies
Recruiting allies in the media and the health care community.
Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |