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"Wisdom from the Robber Barons reveals the cut-throat competitive strategies of Rockefeller and Carnegie, Thomas Edison's reflections on creativity, and the adventures of entrepreneurs like William Wrigley, Jr., and George Eastman as they launched products that have become cultural icons.
From corporate venturing to winning the talent wars, the "robber barons" (so-called because of their disproportionate accumulation of wealth) wrote the rules that have guided business - and society - for over a century, and continue to serve as wise counsel to anyone making their way in today's explosive marketplace.".
"Featuring commentary from noted business historians George David Smith and Frederick Dalzell, as well as period illustrations and a historical time line, Wisdom from the Robber Barons is guaranteed to captivate, inform, and inspire."--BOOK JACKET.
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Wisdom from the Robber Barons: Enduring Business Lessons from Rockefeller, Morgan, and the First Industrialists
January 15, 2000, Perseus Publishing
Hardcover
in English
- 1st edition
0738203726 9780738203720
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