Long ago and far away, I started my career at General Electric.
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Edition | Availability |
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1
Big Brands Big Trouble: Lessons Learned the Hard Way (Wiley Audio)
April 2002, Penton Overseas
Audio CD
in English
- Abridged edition
1591251508 9781591251507
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2
Big Brands, Big Trouble: Lessons Learned the Hard Way
August 2002, Penton Overseas
Audio cassette
in English
- Abridged edition
1591251494 9781591251491
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3
Big Brands Big Trouble: Lessons Learned the Hard Way
November 1, 2002, Wiley
in English
0471263036 9780471263036
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4
Big brands, big trouble: lessons learned the hard way
2001, Wiley
in English
0471414328 9780471414322
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Book Details
Table of Contents
The most popular mistakes and their high cost
General Motors: forgetting what made them successful
Xerox: predicting a future that never came
Digital equipment corporation: from number two to nowhere
AT&T: from monopoly to mess
Levi Strauss: ignoring competition is bad for your business
Crest Toothpaste: look, ma, no leadership
Burger King: always under new management
Firestone: dead brand driving
Miller Brewing: a "Miller" too far
Marks & Spencer: a bad case of "top-down" thinking
Trouble in the wind: brands with unresolved problems
An army of consultants: but no one to help
Boards of directors: but no one to help
Wall Street: nothing but trouble
Knowing your enemy can keep you out of trouble
The bigger they are, the harder to manage
Trouble begins and ends with the CEO.
Edition Notes
Includes index.
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Excerpts
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Feedback?October 17, 2022 | Edited by ImportBot | import existing book |
October 17, 2022 | Edited by ImportBot | import existing book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
April 16, 2010 | Edited by WorkBot | update details |
December 10, 2009 | Created by WorkBot | add works page |