An edition of The evolution of store gestalt: a study of the use of music in the creation of in store ambience and atmospherics.
(1997)
The evolution of store gestalt
a study of the use of music in the creation of in store ambience and atmospherics.
by Stephen O'Connor
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Subjects
Consumer behavior, Sales promotion, Consumers, Attitudes, Music in advertising, Retail tradePlaces
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The evolution of store gestalt: a study of the use of music in the creation of in store ambience and atmospherics.
1997, University College Dublin, Graduate School of Business
in English
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Book Details
Edition Notes
Thesis submitted to the Department of Marketing.
Thesis (MBS) - University College Dublin, 1997.
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