An edition of Driving customer equity (2000)

Driving customer equity

how lifetime customer value is reshaping corporate strategy

by , , , and

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Cover of: Driving customer equity by Roland T. Rust
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Driving customer equity (2000)

Driving customer equity

how lifetime customer value is reshaping corporate strategy

by , , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Free Press
Language
English
Pages
292

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Previews available in: English

Subjects
Marketing, Strategic planning, Customer relations, Customer services, Management & management techniques, Marketing - General, Customer Service, Business & Economics, Business / Economics / Finance, Business/Economics, Entrepreneurship, BUS, BUS018000, Consumer Behavior - General, Business & Economics / General, Business & Economics / Marketing / General, Business & Economics-Consumer Behavior - General, Business & Economics-Entrepreneurship, Product management

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Driving Customer Equity
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
2001, Simon & Schuster, Limited
in English
Libraries near you: WorldCat
Cover of: Driving customer equity
Driving customer equity: linking customer lifetime value to strategic marketing decisions
2001, Marketing Science Institute
in English
Libraries near you: WorldCat
Cover of: Driving customer equity
Driving customer equity: how lifetime customer value is reshaping corporate strategy
2000, Free Press
in English
Libraries near you: WorldCat
Cover of: Driving Customer Equity
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
June 27, 2000, Free Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 275-282) and index.

Published in
New York

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.5 .R87 2000, HF5415.5.R87 2000, HF 5415.5 R87 2000

The Physical Object

Pagination
xii, 292 p. :
Number of pages
292

ID Numbers

Open Library
OL20765070M
Internet Archive
drivingcustomere00rola
ISBN 10
0684864665
LCCN
00026485
OCLC/WorldCat
44161237
Library Thing
518333
Goodreads
708624

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History

Download catalog record: RDF / JSON
October 4, 2021 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
July 31, 2019 Edited by MARC Bot associate edition with work OL2960279W
July 22, 2017 Edited by Mek adding subject: In library
December 10, 2009 Created by WorkBot add works page