An edition of Lights, Camera, Campaign!
(2004)
Lights, Camera, Campaign!
Media, Politics, and Political Advertising (Popular Politics and Governance in America)
by David A. Schultz
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"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
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Previews available in: English
Subjects
Télévision, Political campaigns, Publicité politique, Campagne électorale, Infotainment, Talk-show, Massenmedien, Television in politics, Influence des médias, Élection, Élections à la télévision, Politische Berichterstattung, Political Advertising, Campagnes électorales, Advertising, political, United states, politics and governmentShowing 1 featured edition. View all 1 editions?
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
September 2004, Peter Lang Publishing
Paperback
in English
0820468312 9780820468310
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| August 12, 2024 | Edited by MARC Bot | import existing book |
| August 19, 2020 | Edited by ImportBot | import existing book |
| February 5, 2018 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |