An edition of George Lois on his creation of the big idea
(2008)
George Lois on his creation of the big idea.
by George Lois
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Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.
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Advertising, Commercial art, MarketingPeople
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Includes index.
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| November 29, 2023 | Edited by MARC Bot | import existing book |
| February 11, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |