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"A Branded World looks at branding from the unique perspective of one of America's premier PR executives. In it, Michael Levine - whose clients include major Hollywood stars and top musicians - proves PR is a tool just as effective at turning everyday products into widely recognized brands as it is at turning talented artists into household names. Though it has a certain mystery to it, there's nothing mystical about PR.
Behind the scenes, it's a discipline, one that can be taught and learned, practiced and analyzed.".
"A Branded World utilizes real-world examples and anecdotes from Levine's experiences to show how PR fits into and supports a branding campaign. It follows a fictional product - in this case, a brand of ice cream - through the entire branding process, illustrating the many ways PR can help marketers build that once-in-a-lifetime brand.
Levine offers a PR professional's trenchant analysis of common branding concepts and looks at some of the inspired choices and phenomenal flops in branding history."--BOOK JACKET.
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Previews available in: English
Edition | Availability |
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1
A Branded World: Library Edition
January 2004, Blackstone Audiobooks
MP3 CD
in English
- MP3 Una edition
078618714X 9780786187140
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2
A Branded World: Library Edition
January 2004, Blackstone Audiobooks
Audio CD
in English
- Unabridged edition
0786188421 9780786188420
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zzzz
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3
A Branded World: Library Edition
January 2004, Blackstone Audiobooks
Audio cassette
in English
- Unabridged edition
0786126655 9780786126651
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4
A Branded World
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0471432881 9780471432883
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zzzz
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5
A Branded World: Adventures in Public Relations and the Creation of Superbrands
March 3, 2003, Wiley
in English
0471263664 9780471263661
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Book Details
First Sentence
"There is no concept as vital, as discussed, as mentioned, as of the moment in the world of marketing and advertising today as Branding."
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Work Description
The head of a celebrity public relations firm offers expert advice on the art of PR and brandingIn A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.Michael Levine (Los Angeles, CA) has represented hundreds of major-name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in USA Today, the National Review, the Los Angeles Times, and The New York Times.
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