Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.
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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
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Subjects
Media Studies, NonfictionEdition | Availability |
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Guerrilla P.r.
April 30, 2005, Blackstone Audiobooks
Audio CD
in English
- UNABRIDGED edition
0786178493 9780786178490
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3
Guerrilla P.r.
April 30, 2005, Blackstone Audiobooks
MP3 CD
in English
- Unabridged edition
0786180625 9780786180622
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4
Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
February 16, 1994, Collins
Paperback
in English
0887306640 9780887306648
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5
Guerrilla P.R.: Waging an Effective Publicity Campaign Without Growing Broke
January 1993, Audio Literature
Audio cassette
in English
155800761X 9781558007611
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6
Guerrilla P.R.
September 1993, Blackstone Audiobooks
Audio cassette
in English
0786104678 9780786104673
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