When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?
An edition of Buzzmarketing: Get People to Talk About Your Stuff
(2005)
Buzzmarketing
Get People to Talk About Your Stuff
by Mark Hughes
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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."—Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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Buzzmarketing: Get People to Talk About Your Stuff
April 29, 2008, Portfolio Trade
Paperback
in English
1591842131 9781591842132
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Buzzmarketing: Get People to Talk About Your Stuff
July 7, 2005, Portfolio Hardcover, Portfolio
Hardcover
in English
1591840929 9781591840923
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"When I worked in the corporate world of big brands, I spent millions of dollars on conventional advertising, And guess what I got?"
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| May 27, 2021 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| December 10, 2009 | Created by WorkBot | add works page |