The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks.
An edition of Marketing to the campus crowd
(2004)
Marketing to the Campus Crowd
Everything You Need to Know to Capture the $200 Billion College Market
by David A. Morrison
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| Edition | Availability |
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1
Marketing to the campus crowd: everything you need to know to capture the $200 billion college market
2004, Dearborn Trade Publishing, Dearborn Trade Pub.
in English
0793186005 9780793186006
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2
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market
June 1, 2004, Kaplan Business
Hardcover
in English
0793186005 9780793186006
|
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"The standard repertoire of free T-shirts and special promotional fare has made "Joe College" and "JoAnne College" virtually immune to simple marketing tricks."
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| September 5, 2018 | Edited by ImportBot | import new book |
| July 29, 2014 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 12, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |