A book on the institutionalization of design in Brazil and its relationship with the origins of the concrete art movement and the Ulm School of Design in Germany. At the same time that presents the concept of "gute form" (good design) and its presence in Brazil, it concludes how this influence was, in a way, inconclusive . The publication traces the trajectory of the professionals, the works and the visual thinking of the HfG Ulm and the Brazilian institutes founded for the development of design in Brazil, such as the Institute of Contemporary Arts (ICA), linked to the Museu de Arte de São Paulo Assis Chateaubriand (Masp), and the Escola Superior de Desenho Industrial (ESDI), in Río de Janeiro. The book draws clear lines between the production of names such as the Swiss Max Bill, German designers Otl Aicher and Karl Heinz Bergmiller and Brazilian artists Lygia Pape, Almir Mavignier and Geraldo de Barros.concretism.