An account of the fashion of the last decades of the 19th century and the beginning of the 20th century that links the ways of dressing and their practices in the city of Buenos Aires. Those years are central to the constitution of modern Argentina, they are the decades in which the capital city is transformed and acquires mostly the appearance it has today; there is a huge accumulation of resources and flow of immigrants, a visual culture that begins to massify and, on the other hand, coincides with the emergence of department stores and with a great professionalization of the fashion business in the European capitals. The book is based on a four-year research on clothing, its production, consumption and disport, conducted in period periodicals such as Caras y Caretas, El Mosquito, La columna hogar, Fray mocho, PBT el semanario infantil ilustrado para niños de 6 a 80 años, La Prensa, La Nación and diverse advertisements, catalogues and magazines, photographs, drawings and comic strips.