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Untold Millions: Secret Truths About Marketing to Gay and Lesbian Consumers
2013, Routledge
in English
1306187664 9781306187664
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Table of Contents
Ch. 1. You can bank on it
ch. 2. Visibility : the new politics of profit
ch. 3. Will the real gay consumers please stand up?
ch. 4. Understanding pride and pragmatism : a marketer's view of modern gay and lesbian culture
ch. 5. Brand loyalty, management, and the creative process : promoting products and services to gay and lesbian consumers
ch. 6. Key cities and emerging opportunities for business
ch. 7. The future of the gay and lesbian marketplace : considerations at the door of the twenty-first century.
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Feedback?January 17, 2023 | Edited by ImportBot | import existing book |
December 16, 2022 | Created by MARC Bot | import new book |