WHEN I BEGAN the research for this book-attempting to dis the social and historical roots that would explain the boundless role of public relations in our world-one of my first stops along the way was a sojourn with Edward L. Bernavs, a man who, beginning in the 1910s, became one of the most influential pioneers of American public relations, a person whose biography, though not widely known, left a deep mark on the configuration of our world.
An edition of PR!
(1996)
PR!
a social history of spin
1st ed.
by Stuart Ewen
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Includes bibliographical references (p. 449-470) and index.
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