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This is a study of which kinds of dissatisfaction with previous beverages and which precipitating factors are most common among persons who have recently become regular tea drinkers. 282 interviews. Questionnaire included.
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Subjects
Consumer behavior, TeaEdition | Availability |
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They changed to tea: a study in the dynamics of consumer behavior
1954, Bureau of Applied Social Research, Columbia University
in English
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Book Details
Edition Notes
"Prepared for The Tea Council."
"December 1954."
"Late in 1953, Dr. Hans Zeisel, on behalf of the Tea Council, requested the Bureau of Applied Social Research of Columbia University to undertake an interview study of people who has recently become daily hot tea drinkers"--Page [INTRO-1].
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