An edition of They changed to tea (1954)

They changed to tea

a study in the dynamics of consumer behavior

They changed to tea
Philip Ennis, Philip Ennis
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Last edited by MARC Bot
December 17, 2022 | History
An edition of They changed to tea (1954)

They changed to tea

a study in the dynamics of consumer behavior

This is a study of which kinds of dissatisfaction with previous beverages and which precipitating factors are most common among persons who have recently become regular tea drinkers. 282 interviews. Questionnaire included.

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Edition Availability
Cover of: They changed to tea
They changed to tea: a study in the dynamics of consumer behavior
1954, Bureau of Applied Social Research, Columbia University
in English

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Book Details


Edition Notes

"Prepared for The Tea Council."

"December 1954."

"Late in 1953, Dr. Hans Zeisel, on behalf of the Tea Council, requested the Bureau of Applied Social Research of Columbia University to undertake an interview study of people who has recently become daily hot tea drinkers"--Page [INTRO-1].

Published in
[New York]

Classifications

Library of Congress
HF5415.32 .E56 1954 Microfiche

The Physical Object

Pagination
1 volume (various pagings)

ID Numbers

Open Library
OL44234218M
OCLC/WorldCat
38091685

Source records

marc_columbia MARC record

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