Response!
the complete guide to profitable direct marketing
by Lois K. Geller
In Response!, Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.
Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns. With scores of examples drawn from Ford Motor Company, Mercury Records, J.
Peterman, American Express, 1-800-Flowers, and other companies, Response! is the authoritative source for Direct Marketing strategies and techniques.
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Direct marketing| Edition | Availability |
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1
Response: The Complete Guide to Profitable Direct Marketing
August 30, 2002, Oxford University Press, USA
in English
0195158695 9780195158694
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2
Response: the complete guide to profitable direct marketing
2002, Oxford University Press
in English
- Rev. and expanded ed.
0195158695 9780195158694
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3
Response: The Complete Guide to Profitable Direct Marketing
May 1, 1999, Touchstone
Paperback
in English
0684871130 9780684871134
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4
Response!: the complete guide to profitable direct marketing
1996, Free Press
in English
0684827417 9780684827414
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Includes index.
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| July 13, 2024 | Edited by MARC Bot | import existing book |
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