In this revised and updated edition of her classic work, Lu Ann Aday draws on the most current research in survey design, marketing research, health services research, and cognitive psychology to provide comprehensive guidance on designing and conducting health surveys. The book is filled with the most effective principles and approaches for creating quality surveys.

In addition, primary examples from three studies (National Center for Health Statistics National Health Interview Survey, Chicago AIDS survey, and Washington State dentists clinical decisionmaking study) demonstrate the range of design alternatives available at all stages of the survey development process. And, for each step of the process, Aday highlights guidelines for minimizing errors.

Designing and Conducting Health Surveys is written for health care marketing personnel, strategic planners, program designers, administrators, and other professionals who conduct or contract for health studies. Researchers and academics will also find this book to be an invaluable resource.