An edition of Principles of Services Marketing
(1994)
Principles of services marketing
5th ed.
by Adrian Palmer
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Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Principles of services marketing
2008, McGraw-Hill Education
in English
- 5th ed.
0077116275 9780077116279
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2
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
in English
0077107942 9780077107949
|
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3
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
Paperback
in English
- 4Rev Ed edition
0077107942 9780077107949
|
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4
Principles of Services Marketing
December 1, 2000, McGraw-Hill Education
Paperback
- 3Rev Ed edition
0077097483 9780077097486
|
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5
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Paperback
- 2Rev Ed edition
0077094344 9780077094348
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6
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7
Principles of services marketing
1994, McGraw-Hill, McGraw-Hill Book Co Ltd, Mcgraw Hill Book Co Ltd
in English
0077077466 9780077077464
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Book Details
Edition Notes
Previous edition: 2005.
Includes bibliographical references and index.
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Purpose 1
Self-help
25%
Fact checking
25%
Problem solving
25%
Inspiration
25%
| December 19, 2023 | Edited by ImportBot | import existing book |
| June 17, 2022 | Edited by ImportBot | import existing book |
| August 26, 2020 | Edited by ImportBot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |